THREE REASONS WHY A HOME HASN’T SOLD – PART TWO
There are three primary reasons why a home hasn’t sold within the average amount of time for a given market. This month we’ll review the second reason: “Inadequate Marketing”.
Believe it or not, marketing is a numbers game. Pre-internet, the average home took 20 phone calls from buyers before an acceptable offer would be presented. In the new technology age, it’s probably closer to 2000 hits on the internet. For the past 3 years, Realtor.com has released statistics that state nearly 80% of all home buyers found the home they purchased via the internet. However, print advertising and a sign in the yard are still an absolute necessity. After all, the more buyers who find out your home is for sale, the better chance you have of selling. Over the past few years, the top 5 real estate websites for marketing homes (in order from most hits to fewest hits) are: (1) Realtor.com, (2) Craigslist, (3) Zillow, (4) Yahoo, and (5) Trulia. If your home isn’t listed for sale on all 5 of these websites, you haven’t even begun to market online. Realtor.com accounts for nearly 8% of all real estate search hits, while the other 4 account for an additional 22% of the total hits in the U.S. (according to inman.com). That still leaves 70% of all real estate buyers searching the internet throughout thousands of other websites.
In the month of January, the Yakima area real estate market recorded 62 total homes sold with an average sales price of $178,660. While average sales prices remain high, total homes sold continues to decrease. January typically records the fewest number of sales for any month. The 62 total homes sold in the Yakima area market this January happens to be the lowest total Yakima has seen in more than a decade. On the other hand, the average sales price this January was $25,000 higher than the January average over the past 10 years.
Your Local Real Estate Professional,
Cory Bemis




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